

The general options contain settings that determine general file handling. The PDF version is relevant if you want to take advantage of newer features in pdf files. Making files Acrobat 4 (PDF 1.5) compatible means that all transparency is flattened at pdf creation. The default page size is used when there is no size information in the file.
The resolution only affects drawn objects and does not affect pictures and scans.
The image handling options have a major influence on quality and size of the file. You can reduce the resolution of pictures (downsample) to an apropriate level and you can use different compression levels, depending on the purpose.
For printing we want to retain as much image data as possible. The resolution should be 300 dpi for colour and grayscale images and 1200 dpi for bitmaps.
Fonts should always be embedded, especially if the file is produced for print. Even if you assume that your recipient does have similar fonts to you, they might be a different version and display or print differently. Subsetting means that only characters used are embedded, which makes last minute edits on the pdf impossible, but retains file integrity. As for the compression we recommend to stick to ZIP compression, which - unlike jpeg - does not degrade picture quality.
The safe option here is most likely to turn all colour management off, unless you have discussed this with your printer and agreed on a policy.
In the advanced options you can leave most the defaults unless otherwise discussed. Acrobat can check for different standards such as PDF-X.