Setting the Scene for Retailtainment

If you need to set a scene, a printed backdrop can change your space quickly and effectively. This can be instore, in a window or even outdoors. (Recently Zoom backgrounds are quite popular) Below an example with a car in a forest scene to show its suitability for off road trips. This wall covering was printed […]

Direct Mail Stands Out

In some marketing departments, Printed Direct Mail hasn’t got the best reputation: it is old school mass production, environmentally unsound, too hard to measure results, in short: junk mail. But that’s not necessarily a realistic perception. Many studies show how the impact of well-planned direct mail campaigns exceeds electronic direct mail that is often discarded before reaching the […]

Print on Demand – a short talk

POD – Print on Demand This is from a short talk from a Workshop of University Presses, held in July 2017 in Sydney. All pictures are copyright and from the production facilities of SOS Print + Media Group in Sydney unless otherwise noted. 1. Definitions and Terminology With the improvements of digital print in the 90s regarding quality […]

How to Create the WOW factor

Dressing up the office The new wall signage in our POS office was designed and produced in house using our Canon large format printer and ProCut digital cutter. The concept for the office took a few days to design, once we agreed on the visual concepts, we conducted a site measure up of the area […]

Prospectus Distribution

Distribution of a Prospectus in Bulk and On Demand A prospectus had to be distributed in stages: after a mailout of several thousand documents on one day there were going to be daily requests for books to be sent out. These mail outs had to be documented and tracked. At the same time it was […]

Variable Data Printing

  Tickets for the Manly Sea Eagles When the Manly Sea Eagles needed barcoded tickets for their Corporate Match Days, SOS designed and developed a complex variable data application.Printed in high quality on the Xeikon digital press, these tickets contain thirteen variable areas including date, seating arrangement, player image, turnstile barcode, colour coding and ticket […]